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About Bosch in 2012

by Batteryshopsuk | post a comment

As a leading technology and service company, Bosch focus on their competencies in automotive and industry technologies as well as in products and services for professional and private use. They strive to sustained economic success and leading market position in all that they do.

 

The ambition of  Bosch is to enhance the quality of life- Invented for life. In summer 2012, the car multimedia division launched an infotainment system, initially in North America. For motorcycles, an ABS with traction control was launched in 2012. The power tools division debuted a series of low-vibration hammer drills in 2012. In addition, it began marketing its Indego robot lawnmower and a DIY cordless drill/driver with integrated drill bits and Bosch Cordless power tool batteries.

 

In 2012, roughly 306,000 associates in Bosch generated sales of 52.5 billion euros in 150 countries. Meanwhile, it spent some 4.8 billions euros (more than 9 percent of its sales) for research and development last year, and applied for nearly 4,800 patents worldwide. Bosch ranks first in Europe with 838 patents in 2012. Patents protect the company’s innovations from being imitated, while licensing allows third parties to benefit from Bosch’s technological edge. However, not every good idea leads to a patent, and not all patents go on to become products. It is a long and winding road. And the good news recently is that Bosch picked up three awards at Toyota Motor Europe’s Annual Supplier Business Meeting: The Quality Superior Performance Award, Achievement Award and so on. The awards featured over 300 suppliers, making Bosch’s three wins a huge achievement.

 

Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

 

Automotive Technology is the largest Bosch business sector, which consists of seven main business areas, it generated 59 percent of total sales in 2012. Meanwhile, Industrial Technology accounted for some 15 percent of total sales. Since 2013, Industrial Technology has comprised two divisions: Drive and Control Technology & Packaging Technology. In 2012, The Consumer Goods and Building Technology business sector was responsible for nearly 26 percent of total sales. Since the start of 2013, the Consumer Goods business sector has comprised the activities of Power Tools and the 50 percent share in the Bosch and Siemens Hausgerate GmbH joint venture, which manufactures products for cooking, baking, cleaning clothes and dishes, cooling and freezing. As a brand new sector in Bosch, the Energy and Building Technology is aimed to provide commercial customers with energy services that are eco-friendly, energy-efficient and economical.

 

2012 was a year of dynamic further development for Bosch, the key factors in this development, in addition to low sales growth and the delayed impact of cost-cutting measures, were substantial burdens in the photovoltaics segment and upfront investments for a larger number of growth projects.

 

Nonetheless, Bosch continued to extend its international footprint through company acquisitions and investments in new plants, and will continue along with this path in 2013. For example, the Bosch Group is planning to set up a manufacturing site for automotive windshield-wiper systems near Belgrade, Serbia. By 2019 some 70 million euros will be invested. Construction work was set to begin in early 2012, with production due to commence at the start of 2013. Initially, some 60 associates will work in manufacturing operations with a floor area of around 22,000 square meters. By 2019 the number of associates is set to rise to some 620. Its objectives are to achieve a better increase in sales than in 2012 and to improve result significantly.

 

Bosch corporate strategy will remain focused on the areas of energy efficiency, resource conservation, environmental protection, safety, and the comfort, and extend its market position in these areas.






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